International Coffee Day and deceleration

July 11, 2022

Today MishkiYaku dedicates this International Coffee Day to deceleration! Which means, our coffee lovers can take a time to experience our delicious product and achieve a slowed-down experience of joy, satisfaction, relax and put away the daily routine.

Our societies are experimenting an increasingly social acceleration, as a study of the Journal of Consumer Research shows. Our world is getting busiert and the time is moving so fast. We want everything in a second and everyone wants something from us in a second.

We should give ourselves some time to breath, to watch the beauty of nature, to forget about hectic, to recover energy (with our coffee) and to enjoy with the ones we love and the things we love.